China on Saturday ordered internet platforms to tighten governance of how those under 18 use their live streaming services amid an ongoing regulatory crackdown on the burgeoning sector.
Platforms must tighten controls to prevent underage users from tipping live streamers or becoming live streamers themselves without guardian consent, the National Radio and Television Administration said in a statement. communicated.
They will also have to tighten peak hour management for these shows and the shows will have to be “forced” off at 10 p.m. local time for users of their “kids mode” parental controls features, he added.
The orders come after China launched a special two-month campaign last month to clean up ‘chaos’ in live-streaming and short online video businesses, as part of a wider plan to promote what is considered appropriate and legal content.
Among the country’s most prominent live-streaming platforms are ByteDance’s Douyin, China’s equivalent of TikTok, Kuaishou, Alibaba-backed Bilibili, as well as Huya and Douyu, both of which are backed by Tencent Holdings.