Ferrari on Thursday unveiled plans to convert 80% of its production to fully electric or hybrid cars by 2030, a major shift for an iconic brand renowned for its powerful combustion engines.
“Electrification is a way to improve performance,” said new chief executive Benedetto Vigna as he unveiled a four-year strategic plan at the brand’s historic site in Maranello, northern Italy.
“Ferrari’s first 100% electric car will be a 100% sports car,” commercial director Enrico Galliera told AFP.
The Italian luxury carmaker plans to expand the Maranello plant and create a third production line for hybrid and electric vehicles.
Other new products to come include Ferrari’s first SUV, “Purosangue” (Thoroughbred), which will be unveiled in September, with deliveries starting in 2023.
Ferrari, which celebrates its 75th anniversary this year, broke results records in 2021, delivering 11,155 cars – up 22.3% – and generating sales of 4.3 billion euros (up 23.4%).
Vigna did not give many details about the new Purosangue, except that it will be a sports car and that it will have a V12 engine, the hallmark of the legendary brand.
He highlighted his exclusivity, saying he would average less than 20% of total shipments.